Swann Galleries’ summer sale of Vintage Posters on Wednesday, August 7 was a lively event with active bidding across all platforms. “Many of the auction's niche collecting categories saw heated competition for trophy pieces, including sections on propaganda, sports and auto racing, as well as beach and summer resort posters,” noted Nicholas D. Lowry, Vintage Posters Director and house President. The sale saw six record prices and brought a number of posters to market for the first time.

The house’s most extensive selection of automobile posters to date saw competitive bidding from car aficionados. Highlights included a 1970 ad for Porsche prominently featuring actor Steve McQueen, which earned a record $7,000 over a high estimate of $1,200; and Ludwig Hohlwein’s 1914 Mercedes poster in German, which brought $10,000.

Sergio Trujillo Magnenat’s advertisements for the first Bolivarian Games in 1938 proved to be successful in his market debut, with all of the four works on offer finding buyers. His designs promoting track-and-field events—javelin, and discus—earned $4,160 apiece, while the designs for tennis and polo were won for $4,000 and $2,470, respectively.   

War and political propaganda included William Sanger’s 1936 campaign poster for Roosevelt and Lehman, a first at auction for the image and a record for the artist at $7,250.  James Montgomery Flagg was present with his iconic 1917 image featuring Uncle Sam, I Want You for U.S. Army, and his circa 1918 call to join the marines featuring a soldier riding a leopard ($4,940 and $5,500, respectively). Howard Chandler Christy’s Aviation / Fly with the U.S. Marines, 1920, rounded out the selection at $6,750.

The sale was led by Alphonse Mucha’s The Seasons, four decorative panels on silk, 1900, at $14,300. Also by Mucha was Lance Parfum Rodo, 1896, an early work by the artist denoted by the muse’s hairstyle which would become much more ornamental and flowing in later works ($6,750). Further Art Nouveau highlights included Adrien Barrère’s circa 1909 movie poster, Cinéma Pathé / Tous y Mènent Leurs Enfants!, at $8,750, and Francisco Tamagno’s 1909 Terrot & Co. cycle advertisement, which brought a record for the image at $4,160.

Beach and summer resort highlights featured record prices for Boris Artzybasheff’s Bermuda by Clipper / Pan American World Airways, 1949, at $5,750, and Alfred Lambart’s Newquay on the Cornish Coast, 1937, at $4,000.

Additional records included Günther Kieser’s 1968 concert poster for The Doors and the Canned Heat at $5,250 and Erik Nitsche’s USS Nautilus / General Dynamics, 1955, at $5,000.

The next auction from the Vintage Posters department will be Rare & Important Travel Posters on November 14. Visit swanngalleries.com or download the Swann Galleries App for catalogues, bidding and inquiries.

The top lots  (with buyer’s premium) include:

Alphonse Mucha, The Seasons, four decorative panels on silk, 1900.  $14,300
Ludwig Hohlwein, Mercedes / Daimler – Motoren – Geselleschaft, 1914.  $10,000
Adrien Barrère, Cinéma Pathé / Tous y Mènent Leurs Enfants!, circa 1909.  $8,750
William Sanger, Vote American Labor Party / Roosevelt and Lehman, 1936.  $7,250
McQueen Drives Porsche, designer unknown, 1970.  $7,000
Charles Loupot, Valentine, 1929.   $6,760
Howard Chandler Christy, Aviation / Fly with the U.S. Marines, 1920.   $6,750
Alphonse Mucha, Lance Parfum Rodo, 1896.   $6,750
Boris Artzybasheff, Bermuda by Clipper / Pan American World Airways, 1949.  $5,750
J.  M. Flagg, Travel? Adventure? Answer—Join the Marines!, circa 1918.  $5,500
Günther Kieser, The Doors and The Canned Heat, 1968.  $5,250
Adolphe Mouron Cassandre, SS Côte Dazur, 1931.  $5,200
Erik Nitsche, USS Nautilus / General Dynamics, 1955.   $5,000
James Montgomery Flagg, I Want You for U.S. Army, 1917.   $4,940
Francisco Tamagno, Terrot & Co. / Cycles Motorettes, 1909.  $4,160
Sergio Trujillo Magnenat, Bogota 1938 / Juegos Deportivos Bolivarianos, javelin thrower, 1938.    $4,160
Sergio Trujillo Magnenat, Bogota 1938 / Juegos Deportivos Bolivarianos, discus thrower, 1938.    $4,160
Jules Chéret, Alcazar Dété / Revue fin de Siècle, 1890.  $4,000
Henri de Toulouse-Lautrec, Moulin Rouge / La Goulie, 1898.  $4,000
Alfred Lambart, Newquay on the Cornish Coast, 1937.   $4,000

For more information, contact the specialist, Nicholas D. Lowry at (212) 254-4710, extension 57 or at posters@swanngalleries.com.